| McFarlane Toys Announces Guitar Hero Action Figures |
| Written by Austin Cox | ||||||||
| Friday, 27 June 2008 | ||||||||
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McFarlane Toys has announced a partnership with mega-publisher Activision to produce action figures (read: dolls) from the Guitar Hero video game franchise. Check out the press release for complete details:
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION TO PRODUCE GUITAR HERO(tm) ACTION FIGURES  TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall. The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time. Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters: JOHNNY NAPALM AXEL STEEL LARS ÜMLAUT GOD OF ROCK “We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.” Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base. McFarlane Toys’ 6-inch action figures retail for $10-$15.
See all the first-run figures [here ]
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